La Trocha
Client - La Trocha Construction
Scope - Branding I Print I Client Communications I Project Management
Role - Designer
01 Client
Construction Beyond Bricks
La Trocha is a high-end construction company located in Bogota, Colombia. The company specializes in building and renovating residential and commercial properties. With over 40 years of experience, La Trocha has become one of the leading construction firms in Bogota, known for its high-quality workmanship and attention to detail.
02 Output
From Blueprints to Closing
My primary objective was to bring unique projects to life, create compelling sales materials, and being part of the apartment sale process. I undertook various projects including branding initiatives to establish a distinctive identity, designing impactful print materials and billboards to showcase the company's offerings. By leveraging my design skills and expertise, I played a crucial role in improving La Trocha's visual presence, engaging potential buyers, and ultimately contributing to the success of apartment sales.
